The rise of sports betting based around live streams can’t grow without at least two critical elements in place – ultra-low-latency delivery and impeccable security. A betting pioneer in the world of American Football and the NFL is Genius Sports working in conjunction with FanDuel and other major US sports books. Genius Sports’ partner in maintaining security is EZDRM with its Digital Rights Management as a Service (DRMaaS) solution. To support the wagering business, is imperative to use a DRM solution that won’t negatively impact the critical stream latency. 
The SKYflow consortium is a prime example of companies uniting, leveraging their expertise and unique strengths, providing groundbreaking streaming broadcast solutions that can be game-changers for communities in Asia, LatAm, Africa, and beyond. SKYflow leverages DVB-NIP, a relatively new standard that facilitates the integration of standard OTT and Broadcast technologies into an efficient and contemporary IP media distribution solution. EZDRM ensures standardized security for content distribution that underpins the delivery of a new service business.EZDRM’s Platform Partnership with Huawei’s Ecosystem Brings Enhanced Content Protection to Developers
EZDRM, the original DRM-as-a-Service provider for security in video streaming, offers a variety of...
On the eve of this year's IBC, the EZDRM team offers a perspective on navigating the turbulent world of streaming video through a focus on how our technologies, in conjunction with strong partner collaborations, are helping new business segments to emerge and thrive. The examples referenced here can all be found around the show floor and offer solid evidence of continuing technical and commercial innovation in our industry.
The new business of sports wagering
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Reinforcing content provenance and combatting revenue loss
Offering a vivid practical value for the technology being built around around provenance is a framework for content security and end-to-end integrity leveraging the latest standards from the Coalition for Content Provenance and Authenticity (C2PA). The workflow offers robust DRM protection of live content in conjunction with the application of C2PA signatures at the CDN origin and edge nodes. This use of C2PA gives a verified “breadcrumb trail” for content distribution inside and outside of a licensed region, enabling content services to identify and address - in real time - the issue of rogue viewing sessions and CDN leaching.
Satellite distribution of streaming content services
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CDN distribution of contribution video feeds
Ateme and EZDRM offer a solution for the secure delivery of video contribution feeds, eliminating the need for dedicated, proprietary mezzanine IP links or satellite delivery services. By leveraging DASH and HLS transcoding and packaging, robust DRM security, and standardized CDN distribution, this solution significantly reduces costs whether on-premise or operating from the cloud for rights holders, while providing a conveniently formatted, standards based, high-quality video source for downstream service distribution.
In many of our initiatives, the cultivation of partner relationships, and the leverage of their technologies, offers a uniquely valuable approach to the requirements and preferences of the content provider or distributor. EZDRM works closely with its partners to ensure seamless integration and interoperability, providing a comprehensive and tailored media solution.
We hope to see you at the show!
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